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orientierungstafel

Development of Orientierungstafel’s Wayfinding Platform With Visual Communication Strategy & Custom CMS

Orientierungstafel is a Swiss-based agency specializing in modern wayfinding systems for complex environments such as hospitals, public buildings, transport hubs, and educational campuses. They blend thoughtful design, digital tools, and a deep understanding of user behavior to develop signage systems that are both effective and scalable.

  • Travel
  • Accessibility
  • UX Strategy
  • Visual Communication
  • Wayfinding Design
  • Webflow CMS
orientierungstafel Travel case study

Project Challenges

Many organizations faced persistent issues with disjointed and outdated signage systems that confused visitors and disrupted flow. Navigation was inconsistent, accessibility standards were often unmet, and updates required external support—making wayfinding inefficient, frustrating, and difficult to scale across evolving spaces.

Navigation Confusion

Complex environments created confusion for visitors, reducing overall satisfaction.

Outdated Signage

Many clients were using non-cohesive and outdated signage that lacked brand and visual consistency.

Accessibility Gaps

Existing systems did not comply with WCAG standards or support multilingual users.

Scattered Content Management

No centralized platform to manage and update signage content.

Scaling Difficulties

Hard to replicate signage models across new buildings or campuses.

Limited Client Control

Clients were dependent on designers for every signage update.

PHP Travel case study

Our Solutions

Orientierungstafel delivered a comprehensive wayfinding strategy grounded in user behavior, accessibility, and visual clarity. Through detailed site audits, modular signage design, and Figma prototyping, we created a consistent visual language tailored to each environment. By leveraging Webflow CMS, clients gained full control over their signage content—enabling easy updates, scalability, and long-term sustainability without design dependency.

    • Bilingual Corporate Website Design – Delivered an Arabic/English web experience aligned with enterprise clients.
    • Custom Signage System – Built a structured content layout to clearly explain CX solutions.
    • Talent Recruitment Funnel – Integrated job listings and application forms for agent hiring.
    • Enterprise Lead Generation – Created case study downloads and contact flows for B2B deals.
    • Mobile & Compliance Optimization – Met accessibility and performance standards across devices.
    • Training & Handover Toolkit Provided clients with custom guides and video walkthroughs for independent use.

Our Services

Our Strategy

Travel store implementation screenshot

Role-Specific Signage Planning

Differentiated wayfinding for patients, staff, visitors, and delivery personnel.

Journey Mapping

Analyzed entry/exit points, decision nodes, and visitor confusion zones

Modular Template Design

Created reusable design blocks for print and digital signage

CMS-First Content Flow

Built with Webflow CMS from the ground up to empower clients.

Accessibility Embedded

Prioritized font size, contrast, and icon readability across all designs.

Data-Backed Revisions

Adjusted placement and design based on real-world usage testing.

Results

Proven Impact: Simplifying Navigation and Delivering Measurable Results

Results That Speak Redefining Wayfinding Success Across Institutions

Outcome-Focused Design Real Improvements in Navigation & Efficiency

Strategic Results Transforming Complex Spaces Into User-Friendly Environments

Quantifiable Success How Our Wayfinding Solutions Delivered Value

Measurable Impact Enhancing User Experience Through Smart Signage

Ongoing Success

Travel case study
Travel case study
Travel case study
Travel case study

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